President, CEO and chief guitar designer Andy Powers introduced the three latest creations. Taylor didn’t have a gear booth to browse, but they did host a dealer dinner and a cocktail party at a nearby hotel restaurant. Taylor’s Builder’s Edition 814ce (Image credit: Taylor Guitars)
Says Ripsam, “We’re refreshing our brand, targeting a broader spectrum of more diverse players and encouraging every guitarist to unleash the artist within.” Ripsam isn’t just talking – he’s working on the CEO-10 personally and releasing the album Lichtenstein under the moniker Seeds of Imagination, for which he painted the impressive cover art depicting Castle Lichtenstein, from his family’s home region in Germany. There were no new Modern Deluxe models, but the vibe at the Martin booth was more contemporary, artistic and lifestyle driven, as exemplified by the colorful, optimistic OXK Uke Life is Good ($349 street).
While it’s not exactly a hybrid, the ever-expanding and reasonably priced SC line offers the playability of an electric way up the neck, and the fancy Custom Shop Limited Edition CS SC-2022 introduced at last year’s show drew tons of attention. The affable artist painted the master for last year’s 00L Earth Guitar as well, and the OM Biosphere is essentially a version-two of that admirable concept. Martin’s StreetLegend D-28 (Image credit: Martin) It’s a totally non-plastic, fully FSC-certified instrument with a gorgeous aquatic-themed top print featuring very lifelike oceanic images courtesy of Robert Goetzl. On the environmental tip, Martin unveiled the vibrant OM Biosphere ($2,299 street). My favorite was the DJR-10E Bass Burst ($749 street), because it sounded so full for such a little fella. Three small-bodied basses added to the Martin Junior Series made a big impression. Sophisticated re-creations are also now available in the form of the D-18 and D-28 Authentic 1937 Aged ($7,999 and $8,999). On the flip side, the StreetLegend D-18 and D-28 ($2,399 and $2,799 street) were attainable acoustics inspired by the prized, timeworn instruments in Martin’s fabled museum. Second-year CEO Thomas Ripsam introduced the show-stopping CEO-10 ($8,999 street), an extravagant limited edition OM made with exquisite Guatemalan rosewood back and sides.
Martin’s press event was the first happening at Wednesday’s media preview, and the historic manufacturer covered all the aforementioned bases, including actual basses. (Image credit: DANIEL KNIGHTON/GETTY IMAGES) Martin President and CEO Thomas Ripsam (left) and Executive Chairman Chris Martin pose with the new CEO-10 at NAMM 2023.
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